What is Traditional Marketing

Traditional marketing use to promoting products or services through offline channels. It’s the kind of advertising that you might encounter without the internet.

TYPES OF TRADITIONAL MARKETING

Print Ads: These are advertisements you see in newspapers and magazines.

Billboards: The big signs you see on the side of the road.

TV and Radio Commercials: Advertisements that play on your television or during radio programs.

Direct Mail Marketing: Sends promotional materials like brochures directly to consumers’ homes.

Telemarketing: Involves calling potential customers to sell products or services.

Event Marketing: Promotes brands through events like trade shows and exhibition.

Handouts: A handout is a printed document like a flyer or brochure that can promote a business, event or sale.

Cold calling: Also called telemarketing, this type of marketing applies to companies that sell their products or services over the phone.

No	Traditonal Marketing	Digital Marketing
1	Traditional marketing use offline media like newspaper, tv.	Digital Marketing use digital media like website, mobile app.
2	Tracking is not possible.	In digital marketing tracking is possible.
3	Traditional marketing provides one-way communication between advertiser and audience.	Digital marketing provides two-way communication between advertiser and audience.
4	Traditional marketing can reach out to limited audience.	Digital marketing can reach out to a large audience.
5	Traditional marketing is more time consuming.	Digital marketing is less time consuming.